We create ingenious designs that are truly captivating

Ingeniously captivating

Our mission is to create environments that deliver on every level. Aesthetic, practical, commercial, experiential. We achieve this by applying intelligence to design. By developing a personal vision for every project, setting the most uncompromising standards and working side by side with our clients to bring that vision to life. It’s an approach that has cemented our reputation as world-class designers of luxury hotels, resorts and private residences.

Since our launch in 2000, My Lady Idyllic Designs has completed a unique roll call of interiors projects around the world, from leading hotel groups through to one-off residential properties. Led by My Lady Idyllic Designs’s founder, Maria Katsarou Vafiadis, our award-winning team brings together a wealth of design and project management experience. From our base in London, we work with international clients who range from developers and operators to discerning private owners. What they each have in common is that they share our commitment to the very highest standards and our vision for fresh, exciting, intelligent design.

We are visionary

We are visionary

Our vision is ambitious, far-ranging and constantly innovating. Guided by clear style principles yet unfettered by a house ‘style’, we always see beyond the bounds of a brief to discover surprising and inspiring possibilities.

We create inspiring experiences

We create inspiring experiences

Our spaces are transformative. By going beyond trend we design environments that are original and timeless and which spark all the senses. We understand the ultimate essence of a project, which unlocks the authentic design story. The result is a unique, immersive experience that is exactly right for the place and the people within it.

We apply intelligence to design

We apply intelligence to design

Our work is underpinned by a rich depth of insight and experience – from architectural principles to aesthetic, function and cultural sensibility. This intelligent approach to design shapes every decision we make and every space we create.

We set the highest standards

We set the highest standards

We take great pride in going further and thinking deeper. Materials, finish, texture and craftsmanship  – we are uncompromising in the standards we set ourselves and it shows in the results we can achieve for our clients.

We deliver creatively and commercially

We deliver creatively and commercially

We recognise the importance of striking the balance between commercial demands and creative ambitions. Our unrivalled experience, profound grasp of commercial needs and creative agility, mean we reach inspired solutions for our clients, without compromise.

We are collaborators

We are collaborators

When we work together, exciting things happen. On every project, we collaborate with our clients and with each other to arrive at a unique and tailored solution. It elevates every project beyond even the greatest individual conception. It’s the best and most enjoyable way we know of bringing our vision to life.